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DOUBLE SHARP EXP.
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No Contest
Conversations with placemakers. The stuff that makes us human/the stuff that humans make.
Everyday Music
Playlists to move your mind. Take a trip to see the world through a different light.
The NWS
Weekly stories and observations on space. Points of view from different points in time.
No Offense
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.
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Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
001 - 004
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WORK
WORK
02
No Contest
E
Conversations with placemakers. The stuff that makes us human/the stuff that humans make. 
01
Everyday Music
B
Playlists to move your mind. Take a trip to see the world through a different light.
03
The NWS
C
Weekly stories and observations on space. Points of view from different points in time. 
04
No Offense
D
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

‍

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

‍

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

‍

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

At home in Saratoga, distinctly Perennial.

Creating brands for homes requires a delicate balance of a clear point of view and the canvas for residents to shape personalized lifestyles. For Perennial, we supported the brilliant Interior Design team with a wide range of subtle brand expressions; touches that communicate both a connection to the city and our brand idea.

‍

RENDERINGS

‍Aker + Kellyann Hee (interiors)

‍

‍

Aker

THE SHORT

Where culture lives.

ID
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Consumer Research, Brand Identity, Naming, +6

/Approach

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Where culture lives.

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

‍

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

‍

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

THE GOODS

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

‍

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

THE SPACE

Creating brands for homes requires a delicate balance of a clear point of view and the canvas for residents to shape personalized lifestyles. For Perennial, we supported the brilliant Interior Design team with a wide range of subtle brand expressions; touches that communicate both a connection to the city and our brand idea.

‍

RENDERINGS

‍Aker + Kellyann Hee (interiors)

‍

‍

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

‍

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

‍

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

‍

HISTORICAL IMAGES

© Boston Public Library

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Art Direction
Exterior Signage
Web Design

‍

‍

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

‍

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

‍

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

‍

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

At home in Saratoga, distinctly Perennial.

Creating brands for homes requires a delicate balance of a clear point of view and the canvas for residents to shape personalized lifestyles. For Perennial, we supported the brilliant Interior Design team with a wide range of subtle brand expressions; touches that communicate both a connection to the city and our brand idea.

‍

RENDERINGS

‍Aker + Kellyann Hee (interiors)

‍

‍

more work

Chapel
TYPE
Community Research, Brand Design, Brand Expression, +2
SHORT
A place of meeting and making.
Treble
TYPE
Naming, Concepting, Brand Identity, Interior Activation, +4
SHORT
Peace of mind.
Flowers for Dreams
TYPE
Brand Identity & Concepting
SHORT
Reimagine the classic flower shop.
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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.
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About

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DOUBLE SHARP EXPERIMENTS

The NWS

No Contest

Everyday Music

No Offense

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© NO WALLS STUDIO
MAKE SAMENESS EXTINCT IN REAL ESTATE©
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Our mission is to make sameness extinct in real estate.

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