The comfort of home, in the heart of the city.
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Flora is the first development in the neighborhood that focuses on its next major moment: as a comfortable place to live. We designed the brand to emphasize the greenery of the park, provide a laid back vibe, and still hit all of the high-end high-notes.
In every aspect of the brand development process–from the visual identity to the branded touch-points–we balanced standing out from the crowd with feeling authentically at home in Chi-town. As an example, the materials we chose for our folder system beckon back to the neighborhood’s industrial origins, but are miles away from typical high gloss leasing brochures. We even designed a Flora Zine–a modern short form magazine that taps into the cultural identity of the city and creates a sense of place for the development.
The comfort of home, in the heart of the city.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The comfort of home, in the heart of the city.
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Flora is the first development in the neighborhood that focuses on its next major moment: as a comfortable place to live. We designed the brand to emphasize the greenery of the park, provide a laid back vibe, and still hit all of the high-end high-notes.
In every aspect of the brand development process–from the visual identity to the branded touch-points–we balanced standing out from the crowd with feeling authentically at home in Chi-town. As an example, the materials we chose for our folder system beckon back to the neighborhood’s industrial origins, but are miles away from typical high gloss leasing brochures. We even designed a Flora Zine–a modern short form magazine that taps into the cultural identity of the city and creates a sense of place for the development.
The comfort of home, in the heart of the city.
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Flora is the first development in the neighborhood that focuses on its next major moment: as a comfortable place to live. We designed the brand to emphasize the greenery of the park, provide a laid back vibe, and still hit all of the high-end high-notes.
The comfort of home, in the heart of the city.
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Web Design
Flora is the first development in the neighborhood that focuses on its next major moment: as a comfortable place to live. We designed the brand to emphasize the greenery of the park, provide a laid back vibe, and still hit all of the high-end high-notes.
In every aspect of the brand development process–from the visual identity to the branded touch-points–we balanced standing out from the crowd with feeling authentically at home in Chi-town. As an example, the materials we chose for our folder system beckon back to the neighborhood’s industrial origins, but are miles away from typical high gloss leasing brochures. We even designed a Flora Zine–a modern short form magazine that taps into the cultural identity of the city and creates a sense of place for the development.
