Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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WORK
WORK

Flowers for Dreams

THE SHORT

Reimagine the classic flower shop.

Flowers for Dreams
Chicago, IL

A fresh take on flowers.

FOCUS

Brand & Identity Design
Concepting

Brand & Identity Design
Concepting

APPROACH
APPROACH

Steven Dyme, the co-founder of Flowers for Dreams, had a real challenge: how do you make a classic gift, flowers, more appealing to younger generations?

Our Creative Director did a deep dive into generational, cultural symbols.

He extracted materials, icons, type, imagery and more, and applied all of these cues to the brand experience.

With an exhaustive brand overhaul—no detail left unturned—Flowers for Dreams--became a go-to shop for the next generation.

Now, Steven has a thriving business in three major US markets.

Flowers for Dreams
Chicago, IL

The Brand

Photo Credit:

Our good friends at Flowers for Dreams

Flowers for Dreams
Chicago, IL

Flowers for Dreams

THE SHORT

Reimagine the classic flower shop.

ID
Chicago, IL

A fresh take on flowers.

FOCUS

Brand Identity & Concepting

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Stet clita kasd.Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Reimagine the classic flower shop.

Flowers for Dreams

THE SHORT

Reimagine the classic flower shop.

Flowers for Dreams
Chicago, IL

A fresh take on flowers.

FOCUS

Brand & Identity Design
Concepting

Brand & Identity Design
Concepting

APPROACH
APPROACH

Steven Dyme, the co-founder of Flowers for Dreams, had a real challenge: how do you make a classic gift, flowers, more appealing to younger generations?

Our Creative Director did a deep dive into generational, cultural symbols.

He extracted materials, icons, type, imagery and more, and applied all of these cues to the brand experience.

With an exhaustive brand overhaul—no detail left unturned—Flowers for Dreams--became a go-to shop for the next generation.

Now, Steven has a thriving business in three major US markets.

Flowers for Dreams
Chicago, IL

THE GOODS

Photo Credit:

Our good friends at Flowers for Dreams

Flowers for Dreams
Chicago, IL

THE SPACE

Flowers for Dreams

THE SHORT

Reimagine the classic flower shop.

Flowers for Dreams
Chicago, IL

A fresh take on flowers.

FOCUS

Brand & Identity Design
Concepting

Brand & Identity Design
Concepting

APPROACH
APPROACH

Steven Dyme, the co-founder of Flowers for Dreams, had a real challenge: how do you make a classic gift, flowers, more appealing to younger generations?

Our Creative Director did a deep dive into generational, cultural symbols.

He extracted materials, icons, type, imagery and more, and applied all of these cues to the brand experience.

With an exhaustive brand overhaul—no detail left unturned—Flowers for Dreams--became a go-to shop for the next generation.

Now, Steven has a thriving business in three major US markets.

Flowers for Dreams
Chicago, IL

The Brand

Photo Credit:

Our good friends at Flowers for Dreams

Flowers for Dreams

THE SHORT

Reimagine the classic flower shop.

Flowers for Dreams
Chicago, IL

A fresh take on flowers.

FOCUS

Brand & Identity Design
Concepting

Brand & Identity Design
Concepting

APPROACH
APPROACH

Steven Dyme, the co-founder of Flowers for Dreams, had a real challenge: how do you make a classic gift, flowers, more appealing to younger generations?

Our Creative Director did a deep dive into generational, cultural symbols.

He extracted materials, icons, type, imagery and more, and applied all of these cues to the brand experience.

With an exhaustive brand overhaul—no detail left unturned—Flowers for Dreams--became a go-to shop for the next generation.

Now, Steven has a thriving business in three major US markets.

Flowers for Dreams
Chicago, IL

The Brand

Photo Credit:

Our good friends at Flowers for Dreams

Flowers for Dreams
Chicago, IL

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.