Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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WORK
WORK

St. Louis City Foundry

THE SHORT

A consumer insights approach to a new multi-family product.

Lawrence Group
St. Louis, MO

A cutting edge St. Louis developer, with a consumer centered approach to design.

FOCUS

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

APPROACH
APPROACH

What’s the first step in designing a new Multi-family concept in a more traditional market?

Dive deep into the functional, social and emotional needs of your customers.

We partnered with Lawrence Group to bring modern consumer insight methodologies to Multi-family...approaches typically reserved for the best consumer companies in the world.

We used a combination of in-depth virtual interviews, geography-based cultural trends analysis, and a hybrid quantitative and qualitative validation study — all, to provide psychographic and behavioral data for design and marketing choices.

Finally, our Spatial Experience design team translated those research insights into innovative amenity programming concepts, which became full fledged designs.

The result? Clear-decision making frameworks, a strong pulse on the city, and a truly differentiated and consumer-centered product that will define future developments in St. Louis.

Lawrence Group
St. Louis, MO

The Subject

Every market is different. We provided our client an understanding of St. Louis apartment residents. 

We went the extra mile to narrow in on Lawrence Group’s target consumers. In the end, we identified these residents’ emotional, social and functional needs—and, importantly, what they value most in apartment communities. 

CLIENT
Lawrence Group
St. Louis, MO

Lawrence Group

THE SHORT

A consumer insights approach to a new multi-family product.

ID
St. Louis, MO

A cutting edge St. Louis developer, with a consumer centered approach to design.

FOCUS

Deep Dive Interviews, Cultural Analysis, +1

/Approach

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A consumer insights approach to a new multi-family product.

St. Louis City Foundry

THE SHORT

A consumer insights approach to a new multi-family product.

Lawrence Group
St. Louis, MO

A cutting edge St. Louis developer, with a consumer centered approach to design.

FOCUS

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

APPROACH
APPROACH

What’s the first step in designing a new Multi-family concept in a more traditional market?

Dive deep into the functional, social and emotional needs of your customers.

We partnered with Lawrence Group to bring modern consumer insight methodologies to Multi-family...approaches typically reserved for the best consumer companies in the world.

We used a combination of in-depth virtual interviews, geography-based cultural trends analysis, and a hybrid quantitative and qualitative validation study — all, to provide psychographic and behavioral data for design and marketing choices.

Finally, our Spatial Experience design team translated those research insights into innovative amenity programming concepts, which became full fledged designs.

The result? Clear-decision making frameworks, a strong pulse on the city, and a truly differentiated and consumer-centered product that will define future developments in St. Louis.

Lawrence Group
St. Louis, MO

THE GOODS

Every market is different. We provided our client an understanding of St. Louis apartment residents. 

We went the extra mile to narrow in on Lawrence Group’s target consumers. In the end, we identified these residents’ emotional, social and functional needs—and, importantly, what they value most in apartment communities. 

CLIENT
Lawrence Group
St. Louis, MO

THE SPACE

St. Louis City Foundry

THE SHORT

A consumer insights approach to a new multi-family product.

Lawrence Group
St. Louis, MO

A cutting edge St. Louis developer, with a consumer centered approach to design.

FOCUS

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

APPROACH
APPROACH

What’s the first step in designing a new Multi-family concept in a more traditional market?

Dive deep into the functional, social and emotional needs of your customers.

We partnered with Lawrence Group to bring modern consumer insight methodologies to Multi-family...approaches typically reserved for the best consumer companies in the world.

We used a combination of in-depth virtual interviews, geography-based cultural trends analysis, and a hybrid quantitative and qualitative validation study — all, to provide psychographic and behavioral data for design and marketing choices.

Finally, our Spatial Experience design team translated those research insights into innovative amenity programming concepts, which became full fledged designs.

The result? Clear-decision making frameworks, a strong pulse on the city, and a truly differentiated and consumer-centered product that will define future developments in St. Louis.

Lawrence Group
St. Louis, MO

The Subject

Every market is different. We provided our client an understanding of St. Louis apartment residents. 

We went the extra mile to narrow in on Lawrence Group’s target consumers. In the end, we identified these residents’ emotional, social and functional needs—and, importantly, what they value most in apartment communities. 

CLIENT

St. Louis City Foundry

THE SHORT

A consumer insights approach to a new multi-family product.

Lawrence Group
St. Louis, MO

A cutting edge St. Louis developer, with a consumer centered approach to design.

FOCUS

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

Deep Dive Interviews
Cultural Analysis
Hypothesis Validation
Amenity Programming

APPROACH
APPROACH

What’s the first step in designing a new Multi-family concept in a more traditional market?

Dive deep into the functional, social and emotional needs of your customers.

We partnered with Lawrence Group to bring modern consumer insight methodologies to Multi-family...approaches typically reserved for the best consumer companies in the world.

We used a combination of in-depth virtual interviews, geography-based cultural trends analysis, and a hybrid quantitative and qualitative validation study — all, to provide psychographic and behavioral data for design and marketing choices.

Finally, our Spatial Experience design team translated those research insights into innovative amenity programming concepts, which became full fledged designs.

The result? Clear-decision making frameworks, a strong pulse on the city, and a truly differentiated and consumer-centered product that will define future developments in St. Louis.

Lawrence Group
St. Louis, MO

The Subject

Every market is different. We provided our client an understanding of St. Louis apartment residents. 

We went the extra mile to narrow in on Lawrence Group’s target consumers. In the end, we identified these residents’ emotional, social and functional needs—and, importantly, what they value most in apartment communities. 

CLIENT
Lawrence Group
St. Louis, MO

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.