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DOUBLE SHARP EXP.
A
No Contest
Conversations with placemakers. The stuff that makes us human/the stuff that humans make.
Everyday Music
Playlists to move your mind. Take a trip to see the world through a different light.
The NWS
Weekly stories and observations on space. Points of view from different points in time.
No Offense
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.
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Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
001 - 004
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WORK
WORK
02
No Contest
E
Conversations with placemakers. The stuff that makes us human/the stuff that humans make. 
01
Everyday Music
B
Playlists to move your mind. Take a trip to see the world through a different light.
03
The NWS
C
Weekly stories and observations on space. Points of view from different points in time. 
04
No Offense
D
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.

Treble

THE SHORT

Peace of mind.

Kamiak
Seattle, Washington

An apartment community that bridges city living with easy going.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

APPROACH
APPROACH

How do you build a brand in a future, doesn’t exist, still-to-come neighborhood?

‍

No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. Our goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking. 

‍

With no neighborhood brand or reputation to inform our work, we started by deep diving into the city’s changing culture. We went beyond the obvious outdoor adventure, counter culture music, and java-infused intellectualism to more subtle parts of the Seattle lifestyle: a meditative relationship with nature, always-on curiosity, and an intentional pace that prioritizes the present over what’s next. 

‍

From there, we dug deeper into our audience, the inherent opportunities in the site, some adjacent brands we love, and our competitive set. We found an untapped avenue, perfectly fit for our residents and their aspirations: Treble. A place that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness and worldliness of a city home.

‍

‍

✨ Opening 2027

‍

Kamiak
Seattle, Washington

A breath of fresh air.

In Treble, we imagined a brand that downshifts from the density and intensity of the city. Where the competitive set emphasizes the high-octane adventure of the mountains mixed with the future-always intensity of tech culture, we focus on the softer, more comfortable and present parts of Pacific Northwest living. 

We went the distance to marry space and brand. We tapped into AI to envision new amenities and experiences–softer and greener lobbies, tranquil cut-throughs and courtyards, and garden-like roof decks. And we worked with our partners at INT.D to consider the ways the Treble brand shows up in materials, furniture, lighting, and much more–styles that fit our brand promise, strategies for making retail a cohesive part of our story, and the small touches that create graceful coherence. 

‍

CLIENT
Kamiak
Seattle, Washington

Kamiak

THE SHORT

Peace of mind.

ID
Seattle, Washington

An apartment community that bridges city living with easy going.

FOCUS

Naming, Concepting, Brand Identity, Interior Activation, +4

/Approach

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Peace of mind.

Treble

THE SHORT

Peace of mind.

Kamiak
Seattle, Washington

An apartment community that bridges city living with easy going.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

APPROACH
APPROACH

How do you build a brand in a future, doesn’t exist, still-to-come neighborhood?

‍

No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. Our goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking. 

‍

With no neighborhood brand or reputation to inform our work, we started by deep diving into the city’s changing culture. We went beyond the obvious outdoor adventure, counter culture music, and java-infused intellectualism to more subtle parts of the Seattle lifestyle: a meditative relationship with nature, always-on curiosity, and an intentional pace that prioritizes the present over what’s next. 

‍

From there, we dug deeper into our audience, the inherent opportunities in the site, some adjacent brands we love, and our competitive set. We found an untapped avenue, perfectly fit for our residents and their aspirations: Treble. A place that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness and worldliness of a city home.

‍

‍

✨ Opening 2027

‍

Kamiak
Seattle, Washington

THE GOODS

In Treble, we imagined a brand that downshifts from the density and intensity of the city. Where the competitive set emphasizes the high-octane adventure of the mountains mixed with the future-always intensity of tech culture, we focus on the softer, more comfortable and present parts of Pacific Northwest living. 

We went the distance to marry space and brand. We tapped into AI to envision new amenities and experiences–softer and greener lobbies, tranquil cut-throughs and courtyards, and garden-like roof decks. And we worked with our partners at INT.D to consider the ways the Treble brand shows up in materials, furniture, lighting, and much more–styles that fit our brand promise, strategies for making retail a cohesive part of our story, and the small touches that create graceful coherence. 

‍

CLIENT
Kamiak
Seattle, Washington

THE SPACE

Treble

THE SHORT

Peace of mind.

Kamiak
Seattle, Washington

An apartment community that bridges city living with easy going.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

APPROACH
APPROACH

How do you build a brand in a future, doesn’t exist, still-to-come neighborhood?

‍

No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. Our goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking. 

‍

With no neighborhood brand or reputation to inform our work, we started by deep diving into the city’s changing culture. We went beyond the obvious outdoor adventure, counter culture music, and java-infused intellectualism to more subtle parts of the Seattle lifestyle: a meditative relationship with nature, always-on curiosity, and an intentional pace that prioritizes the present over what’s next. 

‍

From there, we dug deeper into our audience, the inherent opportunities in the site, some adjacent brands we love, and our competitive set. We found an untapped avenue, perfectly fit for our residents and their aspirations: Treble. A place that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness and worldliness of a city home.

‍

‍

✨ Opening 2027

‍

Kamiak
Seattle, Washington

A breath of fresh air.

In Treble, we imagined a brand that downshifts from the density and intensity of the city. Where the competitive set emphasizes the high-octane adventure of the mountains mixed with the future-always intensity of tech culture, we focus on the softer, more comfortable and present parts of Pacific Northwest living. 

We went the distance to marry space and brand. We tapped into AI to envision new amenities and experiences–softer and greener lobbies, tranquil cut-throughs and courtyards, and garden-like roof decks. And we worked with our partners at INT.D to consider the ways the Treble brand shows up in materials, furniture, lighting, and much more–styles that fit our brand promise, strategies for making retail a cohesive part of our story, and the small touches that create graceful coherence. 

‍

CLIENT

Treble

THE SHORT

Peace of mind.

Kamiak
Seattle, Washington

An apartment community that bridges city living with easy going.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Interior / Exterior Brand Activation
Consumer Research & Insights

APPROACH
APPROACH

How do you build a brand in a future, doesn’t exist, still-to-come neighborhood?

‍

No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. Our goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking. 

‍

With no neighborhood brand or reputation to inform our work, we started by deep diving into the city’s changing culture. We went beyond the obvious outdoor adventure, counter culture music, and java-infused intellectualism to more subtle parts of the Seattle lifestyle: a meditative relationship with nature, always-on curiosity, and an intentional pace that prioritizes the present over what’s next. 

‍

From there, we dug deeper into our audience, the inherent opportunities in the site, some adjacent brands we love, and our competitive set. We found an untapped avenue, perfectly fit for our residents and their aspirations: Treble. A place that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness and worldliness of a city home.

‍

‍

✨ Opening 2027

‍

Kamiak
Seattle, Washington

A breath of fresh air.

In Treble, we imagined a brand that downshifts from the density and intensity of the city. Where the competitive set emphasizes the high-octane adventure of the mountains mixed with the future-always intensity of tech culture, we focus on the softer, more comfortable and present parts of Pacific Northwest living. 

We went the distance to marry space and brand. We tapped into AI to envision new amenities and experiences–softer and greener lobbies, tranquil cut-throughs and courtyards, and garden-like roof decks. And we worked with our partners at INT.D to consider the ways the Treble brand shows up in materials, furniture, lighting, and much more–styles that fit our brand promise, strategies for making retail a cohesive part of our story, and the small touches that create graceful coherence. 

‍

CLIENT
Kamiak
Seattle, Washington

more work

Sentral
TYPE
Deep Dive Interviews, Hypothesis Validation & Workshops
SHORT
An audience perspective for a leading innovator.
Kinwood
TYPE
Consumer Research, Brand Identity, Naming, Interior Design, +5
SHORT
Good old fashioned neighborliness.
Bowery
TYPE
Naming, Concepting, Brand Identity, Brand Activation, +4
SHORT
Bowery is a community for creators.
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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.
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Work

About

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DOUBLE SHARP EXPERIMENTS

The NWS

No Contest

Everyday Music

No Offense

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© NO WALLS STUDIO
MAKE SAMENESS EXTINCT IN REAL ESTATE©
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Our mission is to make sameness extinct in real estate.

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