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DOUBLE SHARP EXP.
A
No Contest
Conversations with placemakers. The stuff that makes us human/the stuff that humans make.
Everyday Music
Playlists to move your mind. Take a trip to see the world through a different light.
The NWS
Weekly stories and observations on space. Points of view from different points in time.
No Offense
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.
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Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
001 - 004
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WORK
WORK
02
No Contest
E
Conversations with placemakers. The stuff that makes us human/the stuff that humans make. 
01
Everyday Music
B
Playlists to move your mind. Take a trip to see the world through a different light.
03
The NWS
C
Weekly stories and observations on space. Points of view from different points in time. 
04
No Offense
D
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.

700 River

THE SHORT

Austin elevated.

Trammell Crow
Austin, TX

High end residences for the discerning and culturally curious.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

APPROACH
APPROACH

What’s the definition of luxury, really?

‍

No Walls Studio partnered with Trammell Crow (High Street Residential) and BDT & MSD Partners to design a brand and craft the spatial experience for a high end multifamily tower in the heart of downtown Austin. Our clients wanted to decode luxury (a term we overused and didn’t fully understand), define a target audience, and ultimately, create an iconic residence; a community that leads the ATX movement from hidden American gem to a leading global city. 

‍

We started with extensive observation: a series of mobile consumer diaries, a research tactic that allows us to live in the shoes of our customers — all through recorded video, image and text based responses to organized activities. We gained a first-person perspective on how potential residents experience their neighborhoods, buildings, amenities, and units. We learned about their values and lifestyles, including common characteristics and ideas that connect distinct groups of luxury residents. From there, we used workshops to define early target audiences and ran a series of in-depth-interviews with prospective residents. We tested different interior programming, design options, and product features. Finally, we introduced a series of experts interviews from adjacent industries to inspire new possibilities for the community. 

‍

With a clear customer portrait, concept-tested spaces, and a local perspective on our brand opportunity, we created 700 River — residences for the discerning and culturally curious. 700 River is the future of Austin, elevated; a place that exceeds our customers’ exceedingly high expectations.

Trammell Crow
Austin, TX

A heavy dose of cosmopolitan energy.

700 River is a brand for the urbane, world travelers, and culture lovers. It’s where the city and water meet; a juxtaposition of downtown energy and oasis. 

The brand identity is sophisticated and stylish; simultaneously authentic to Austin and worldly. The native colors create a sense of place, while the abstract patterns reflect the city’s rise and momentum.

‍

Trammell Crow
Austin, TX

Every touchpoint mapped to 700 River.

From renderings to collateral to music to uniforms to web to social, we brought the 700 River brand to life across a wide range of customer touch points.

In partnership with the development team, we pushed the possibilities of merging the worlds of our favorite high end hotel with a multifamily rental apartment building: such as, the way the brand shows up in different playlists for unique parts of the building, the uniform system catered to different members of the management team, the branded communication guidelines for everyday scenarios, the art that adorns the walls of every amenity space and corridor, the events that cater specifically to our brand (vs. the sameness in the market), the custom welcome gift package and much more. The goal of this expansive effort was to make our positioning immersive in all aspects of the 700 River lifestyle; to help create a place that sets a new benchmark for high end living in Austin.

‍

Trammell Crow

THE SHORT

Austin elevated.

ID
Austin, TX

High end residences for the discerning and culturally curious.

FOCUS

Consumer Research, Brand Identity, Naming, Art Curation, +12

/Approach

What’s a Rich Text element?

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

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Austin elevated.

700 River

THE SHORT

Austin elevated.

Trammell Crow
Austin, TX

High end residences for the discerning and culturally curious.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

APPROACH
APPROACH

What’s the definition of luxury, really?

‍

No Walls Studio partnered with Trammell Crow (High Street Residential) and BDT & MSD Partners to design a brand and craft the spatial experience for a high end multifamily tower in the heart of downtown Austin. Our clients wanted to decode luxury (a term we overused and didn’t fully understand), define a target audience, and ultimately, create an iconic residence; a community that leads the ATX movement from hidden American gem to a leading global city. 

‍

We started with extensive observation: a series of mobile consumer diaries, a research tactic that allows us to live in the shoes of our customers — all through recorded video, image and text based responses to organized activities. We gained a first-person perspective on how potential residents experience their neighborhoods, buildings, amenities, and units. We learned about their values and lifestyles, including common characteristics and ideas that connect distinct groups of luxury residents. From there, we used workshops to define early target audiences and ran a series of in-depth-interviews with prospective residents. We tested different interior programming, design options, and product features. Finally, we introduced a series of experts interviews from adjacent industries to inspire new possibilities for the community. 

‍

With a clear customer portrait, concept-tested spaces, and a local perspective on our brand opportunity, we created 700 River — residences for the discerning and culturally curious. 700 River is the future of Austin, elevated; a place that exceeds our customers’ exceedingly high expectations.

Trammell Crow
Austin, TX

THE GOODS

700 River is a brand for the urbane, world travelers, and culture lovers. It’s where the city and water meet; a juxtaposition of downtown energy and oasis. 

The brand identity is sophisticated and stylish; simultaneously authentic to Austin and worldly. The native colors create a sense of place, while the abstract patterns reflect the city’s rise and momentum.

‍

Trammell Crow
Austin, TX

THE SPACE

From renderings to collateral to music to uniforms to web to social, we brought the 700 River brand to life across a wide range of customer touch points.

In partnership with the development team, we pushed the possibilities of merging the worlds of our favorite high end hotel with a multifamily rental apartment building: such as, the way the brand shows up in different playlists for unique parts of the building, the uniform system catered to different members of the management team, the branded communication guidelines for everyday scenarios, the art that adorns the walls of every amenity space and corridor, the events that cater specifically to our brand (vs. the sameness in the market), the custom welcome gift package and much more. The goal of this expansive effort was to make our positioning immersive in all aspects of the 700 River lifestyle; to help create a place that sets a new benchmark for high end living in Austin.

‍

700 River

THE SHORT

Austin elevated.

Trammell Crow
Austin, TX

High end residences for the discerning and culturally curious.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

APPROACH
APPROACH

What’s the definition of luxury, really?

‍

No Walls Studio partnered with Trammell Crow (High Street Residential) and BDT & MSD Partners to design a brand and craft the spatial experience for a high end multifamily tower in the heart of downtown Austin. Our clients wanted to decode luxury (a term we overused and didn’t fully understand), define a target audience, and ultimately, create an iconic residence; a community that leads the ATX movement from hidden American gem to a leading global city. 

‍

We started with extensive observation: a series of mobile consumer diaries, a research tactic that allows us to live in the shoes of our customers — all through recorded video, image and text based responses to organized activities. We gained a first-person perspective on how potential residents experience their neighborhoods, buildings, amenities, and units. We learned about their values and lifestyles, including common characteristics and ideas that connect distinct groups of luxury residents. From there, we used workshops to define early target audiences and ran a series of in-depth-interviews with prospective residents. We tested different interior programming, design options, and product features. Finally, we introduced a series of experts interviews from adjacent industries to inspire new possibilities for the community. 

‍

With a clear customer portrait, concept-tested spaces, and a local perspective on our brand opportunity, we created 700 River — residences for the discerning and culturally curious. 700 River is the future of Austin, elevated; a place that exceeds our customers’ exceedingly high expectations.

Trammell Crow
Austin, TX

A heavy dose of cosmopolitan energy.

700 River is a brand for the urbane, world travelers, and culture lovers. It’s where the city and water meet; a juxtaposition of downtown energy and oasis. 

The brand identity is sophisticated and stylish; simultaneously authentic to Austin and worldly. The native colors create a sense of place, while the abstract patterns reflect the city’s rise and momentum.

‍

700 River

THE SHORT

Austin elevated.

Trammell Crow
Austin, TX

High end residences for the discerning and culturally curious.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Web Design (JONAH)
Wayfinding & Signage
Art Curation
Floor Plan Artwork / Handouts
Uniform Design
Art Curation (in partnership with Johalla Projects)
Campaign Ideation (in partnership with Likeness Studio)
Soundscape Design
Renderings

‍

‍

APPROACH
APPROACH

What’s the definition of luxury, really?

‍

No Walls Studio partnered with Trammell Crow (High Street Residential) and BDT & MSD Partners to design a brand and craft the spatial experience for a high end multifamily tower in the heart of downtown Austin. Our clients wanted to decode luxury (a term we overused and didn’t fully understand), define a target audience, and ultimately, create an iconic residence; a community that leads the ATX movement from hidden American gem to a leading global city. 

‍

We started with extensive observation: a series of mobile consumer diaries, a research tactic that allows us to live in the shoes of our customers — all through recorded video, image and text based responses to organized activities. We gained a first-person perspective on how potential residents experience their neighborhoods, buildings, amenities, and units. We learned about their values and lifestyles, including common characteristics and ideas that connect distinct groups of luxury residents. From there, we used workshops to define early target audiences and ran a series of in-depth-interviews with prospective residents. We tested different interior programming, design options, and product features. Finally, we introduced a series of experts interviews from adjacent industries to inspire new possibilities for the community. 

‍

With a clear customer portrait, concept-tested spaces, and a local perspective on our brand opportunity, we created 700 River — residences for the discerning and culturally curious. 700 River is the future of Austin, elevated; a place that exceeds our customers’ exceedingly high expectations.

Trammell Crow
Austin, TX

A heavy dose of cosmopolitan energy.

700 River is a brand for the urbane, world travelers, and culture lovers. It’s where the city and water meet; a juxtaposition of downtown energy and oasis. 

The brand identity is sophisticated and stylish; simultaneously authentic to Austin and worldly. The native colors create a sense of place, while the abstract patterns reflect the city’s rise and momentum.

‍

Trammell Crow
Austin, TX

Every touchpoint mapped to 700 River.

From renderings to collateral to music to uniforms to web to social, we brought the 700 River brand to life across a wide range of customer touch points.

In partnership with the development team, we pushed the possibilities of merging the worlds of our favorite high end hotel with a multifamily rental apartment building: such as, the way the brand shows up in different playlists for unique parts of the building, the uniform system catered to different members of the management team, the branded communication guidelines for everyday scenarios, the art that adorns the walls of every amenity space and corridor, the events that cater specifically to our brand (vs. the sameness in the market), the custom welcome gift package and much more. The goal of this expansive effort was to make our positioning immersive in all aspects of the 700 River lifestyle; to help create a place that sets a new benchmark for high end living in Austin.

‍

more work

Flora
TYPE
Research & Insights, Naming, Brand & Identity Development, +2
SHORT
The comfort of home, in the heart of the city.
The Public Barber
TYPE
Brand Identity, Print Design & Signage
SHORT
Old school meets new school.
MidCity District
TYPE
Deep Dive Interviews, Cultural Analysis, Hypothesis Validation, +1
SHORT
An insights-driven path to growth for The Rocket City.
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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.
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DOUBLE SHARP EXPERIMENTS

The NWS

No Contest

Everyday Music

No Offense

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© NO WALLS STUDIO
MAKE SAMENESS EXTINCT IN REAL ESTATE©
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Our mission is to make sameness extinct in real estate.

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