Urban Select

THE SHORT

Amenities-as-a-service.

Urban Select

Chicago, IL

Urban Select is the every-amenity membership program for a portfolio of hip buildings.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Web Design
Product Design
Print Design

APPROACH

How do you unlock more value from your amenities?

‍

You build a brand that drives non-residents into your properties...at a monthly cost.

‍

We started with a raw idea of connecting multiple properties' amenities.

‍

We found some cool fitness trainers, crafted a custom-software solution, created a streetwear-aesthetic brand, and launched a series of marketing activations that hyped up our clients’ spaces.

‍

How did Urban Select turn out? It was too hot to handle: we had hundreds of members and thousands on the waiting list.

‍

We do much more than brand guides. We bring concepts to life.

Urban Select

Chicago, IL

The Brand

IN COLLABORATION

‍

DESIGN

‍Zach Mohar

‍

PHOTOGRAPHS

‍Josh Ryan

Urban Select

Chicago, IL

Urban Select

THE SHORT

Amenities-as-a-service.

Chicago, IL

Urban Select is the every-amenity membership program for a portfolio of hip buildings.

FOCUS

Naming, Brand Identity, Art Direction, +7

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Amenities-as-a-service.

Urban Select

THE SHORT

Amenities-as-a-service.

Urban Select

Chicago, IL

Urban Select is the every-amenity membership program for a portfolio of hip buildings.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Web Design
Product Design
Print Design

APPROACH

How do you unlock more value from your amenities?

‍

You build a brand that drives non-residents into your properties...at a monthly cost.

‍

We started with a raw idea of connecting multiple properties' amenities.

‍

We found some cool fitness trainers, crafted a custom-software solution, created a streetwear-aesthetic brand, and launched a series of marketing activations that hyped up our clients’ spaces.

‍

How did Urban Select turn out? It was too hot to handle: we had hundreds of members and thousands on the waiting list.

‍

We do much more than brand guides. We bring concepts to life.

Urban Select

Chicago, IL

THE GOODS

IN COLLABORATION

‍

DESIGN

‍Zach Mohar

‍

PHOTOGRAPHS

‍Josh Ryan

Urban Select

Chicago, IL

THE SPACE

Urban Select

THE SHORT

Amenities-as-a-service.

Urban Select

Chicago, IL

Urban Select is the every-amenity membership program for a portfolio of hip buildings.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Web Design
Product Design
Print Design

APPROACH

How do you unlock more value from your amenities?

‍

You build a brand that drives non-residents into your properties...at a monthly cost.

‍

We started with a raw idea of connecting multiple properties' amenities.

‍

We found some cool fitness trainers, crafted a custom-software solution, created a streetwear-aesthetic brand, and launched a series of marketing activations that hyped up our clients’ spaces.

‍

How did Urban Select turn out? It was too hot to handle: we had hundreds of members and thousands on the waiting list.

‍

We do much more than brand guides. We bring concepts to life.

Urban Select

Chicago, IL

The Brand

IN COLLABORATION

‍

DESIGN

‍Zach Mohar

‍

PHOTOGRAPHS

‍Josh Ryan

Urban Select

THE SHORT

Amenities-as-a-service.

Urban Select

Chicago, IL

Urban Select is the every-amenity membership program for a portfolio of hip buildings.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Web Design
Product Design
Print Design

APPROACH

How do you unlock more value from your amenities?

‍

You build a brand that drives non-residents into your properties...at a monthly cost.

‍

We started with a raw idea of connecting multiple properties' amenities.

‍

We found some cool fitness trainers, crafted a custom-software solution, created a streetwear-aesthetic brand, and launched a series of marketing activations that hyped up our clients’ spaces.

‍

How did Urban Select turn out? It was too hot to handle: we had hundreds of members and thousands on the waiting list.

‍

We do much more than brand guides. We bring concepts to life.

Urban Select

Chicago, IL

The Brand

IN COLLABORATION

‍

DESIGN

‍Zach Mohar

‍

PHOTOGRAPHS

‍Josh Ryan

Urban Select

Chicago, IL

Ready to do something different? Yeah, us too.

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